Master's Degree Marketing Full Time

Master of Marketing

at Victoria University · Melbourne, Victoria

CRICOS course code

103519A

CRICOS provider code

00124K

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

2 years

Tuition (whole course)

A$78,289 total

Per year

A$39,145/yr

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The Master of Marketing at Victoria University in Melbourne is structured to develop advanced skills in analysing, developing, and executing marketing strategies across diverse organisations. Over two years, students undertake units of study covering topics such as consumer behaviour, digital marketing, brand management, market research, and strategic marketing planning. Elective units allow for specialisation in areas like global marketing or social media campaigns, depending on career interests.

Australian master's degrees like this typically require the completion of a set number of credit points, combining core and elective units across four semesters. Many students will participate in work-integrated learning opportunities, such as industry projects or internships with Melbourne-based businesses, which bridges theory and practice and provides valuable real-world experience. A capstone project often rounds out the course, enabling students to apply concepts to a real marketing problem.

This course suits aspiring marketing professionals, career changers, and those looking to step into management roles. It appeals both to recent graduates and to those with business experience seeking to sharpen their marketing expertise. Throughout the degree, students build skills in analytics, digital marketing, communication, leadership, and project management, reflecting the needs of Australian employers. International students benefit from work rights entitling them to 48 hours of employment per fortnight while studying, and may be eligible for a post-study Temporary Graduate visa (subclass 485) upon completion.

Victoria University's strong industry links in Melbourne – a significant hub for marketing, media, and business services in Australia – offer practical advantages and networking opportunities. For details on course units, timetables, and current work placement arrangements, check the official source page.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.

International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

Marketing Manager in corporate or not-for-profit organisations
Brand Manager with consumer goods or retail firms
Digital Marketing Specialist in advertising agencies or media companies
Market Research Analyst for marketing consultancies
Sales and Business Development Manager in technology or service sectors
Communications Coordinator in public relations or government agencies

Frequently asked questions

How long is the Master of Marketing at Victoria University?

It typically takes 2 years, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

How much is the tuition?

Tuition is around A$78,289 total. Fees change yearly — confirm with an advisor.

What are the career outcomes?

Marketing Manager in corporate or not-for-profit organisationsBrand Manager with consumer goods or retail firmsDigital Marketing Specialist in advertising agencies or media companiesMarket Research Analyst for marketing consultanciesSales and Business Development Manager in techn...

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