Master of Marketing

The Master of Marketing at Macquarie University is a comprehensive programme designed to equip students with advanced marketing skills applicable across various industries. Over the course of two years, students engage in a curriculum that encompasses strategic marketing, consumer behaviour, digital marketing, and brand management. The programme is structured across four semesters, comprising multiple units of study that collectively amount to a certain number of credit points. Each unit provides in-depth knowledge and practical insights, ensuring graduates are well-prepared for the challenges of the marketing field.

In addition to theoretical knowledge, the course includes a capstone project that allows students to apply their learning in a real-world context, enabling them to tackle actual marketing problems faced by businesses. This experiential learning is complemented by work-integrated learning opportunities and professional placements, connecting students with local industries in Sydney. As marketing continues to evolve, particularly in response to digital transformation, graduates learn to harness modern tools and methodologies to create impactful marketing strategies.

The Master of Marketing is tailored for those who wish to advance their careers in marketing, whether they are emerging professionals seeking to upskill or individuals looking to shift into this dynamic field. The programme fosters critical thinking, creativity, and analytical skills, making it suitable for students with diverse academic backgrounds who are passionate about exploring the complexities of consumer markets and brand dynamics.

• Marketing Manager
• Brand Strategist
• Digital Marketing Specialist
• Market Research Analyst
• Advertising Executive

Industries that seek graduates from the Master of Marketing programme include retail, technology, finance, and public relations, among others. Graduates are well-positioned for roles in these sectors, where they can contribute to shaping effective marketing strategies. Furthermore, with the option of applying for a Temporary Graduate visa (subclass 485) post-study work stream, international graduates can gain valuable work experience in Australia post-completion of their degree.