Master of Marketing at Victoria University, Melbourne

Master's Degree Marketing Full Time

Master of Marketing

at Victoria University · Melbourne, Victoria

CRICOS course code

084107E

CRICOS provider code

00124K

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

1.5 years

Tuition (whole course)

A$46,500 total

Per year

A$31,000/yr

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The Master of Marketing at Victoria University in Melbourne builds on existing business knowledge with in-depth exploration of current marketing theory and practical methods. Over three semesters, students study units that cover areas like consumer behaviour, brand management, digital marketing, market research, and strategic marketing planning. There’s a capstone project towards the end, allowing students to tackle a real business problem or marketing campaign, applying their learning to practical industry scenarios.

This degree is structured around units of study, each contributing credit points towards the completion requirement. Students benefit from exposure to guest lecturers from industry, case studies based on Australian organisations, and the option for professional placement or work-integrated learning in partnership with businesses in Melbourne. The structure lets students specialise according to their area of interest, while gaining research and analytical skills valued in the local job market.

Throughout the course, students develop practical marketing campaign planning, data analysis, and communications skills. The program suits graduates from business and non-business backgrounds seeking to shift or grow their career in marketing, as well as professionals aiming to step into managerial roles in Australian or global organisations.

International students benefit from Melbourne’s strong links to advertising, retail, and consultancy sectors, along with work rights up to 48 hours per fortnight during study, and the potential to apply for a Temporary Graduate visa (subclass 485) after graduation. Entry requires evidence of English proficiency as set by the university and the Department of Home Affairs. Students should always confirm admission and course specifics on the official university site.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.

International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

Marketing Manager in Australian businesses or government
Digital Marketing Specialist for local agencies or corporations
Market Research Analyst in consulting or retail sectors
Brand Manager at Australian consumer goods companies
Advertising Account Executive in creative or media firms

Frequently asked questions

How long is the Master of Marketing at Victoria University?

It typically takes 1.5 years, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

How much is the tuition?

Tuition is around A$46,500 total. Fees change yearly, confirm with an advisor.

What are the career outcomes?

Marketing Manager in Australian businesses or governmentDigital Marketing Specialist for local agencies or corporationsMarket Research Analyst in consulting or retail sectorsBrand Manager at Australian consumer goods companiesAdvertising Account Executive in creative or media fir...

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