Master's Degree Marketing Full Time

Master of Marketing

at University of Technology Sydney · Sydney, New South Wales

CRICOS course code

099413E

CRICOS provider code

00099F

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

1 year

Tuition (whole course)

A$78,360 total

Per year

A$70,254/yr

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The Master of Marketing at the University of Technology Sydney (UTS) is designed for professionals seeking advanced expertise in marketing strategy, consumer behaviour, digital communications, analytics, and branding in the Australian context. Delivered from UTS’ central Sydney campus, this 1-year master’s degree aligns with Australian Qualifications Framework standards for postgraduate coursework, combining academic rigour with practical skills development through contemporary case studies and industry projects.

The structure typically includes a blend of core and elective units of study, amounting to the credit points required for a master’s at UTS (exact number may be confirmed on the official page). Students may engage in work-integrated learning experiences or professional placements, connecting them to Sydney's vibrant marketing and business sectors. The academic journey culminates in a capstone project that reflects real-world marketing challenges faced by organisations in Australia and globally.

The course equips graduates with analytical, strategic, and creative skills for decision making in a digitally-driven marketplace. Learners develop proficiency in market research, brand management, social and digital media, and marketing leadership. This degree is suitable for established professionals aiming to upskill, as well as recent graduates from business or related disciplines seeking to enter or advance in marketing roles.

International students are supported with a pathway to evidence English proficiency (IELTS 6.0–6.5 overall, or accepted equivalents), with further eligibility for work rights of 48 hours per fortnight during study, and can pursue the Temporary Graduate visa (subclass 485) post-completion if they meet criteria. Prospective students should check the official CRICOS listing and UTS page for detailed unit and structure information.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.

International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

Marketing Manager in Australian businesses and agencies
Brand Manager or Product Manager in FMCG, services, or non-profit sectors
Digital Marketing Strategist or Social Media Manager
Market Research Analyst or Consumer Insights Manager
Corporate Communications or Public Relations Specialist
Business Development or Account Management roles
Positions in marketing consultancies, media organisations, and start-ups

Frequently asked questions

How long is the Master of Marketing at University of Technology Sydney?

It typically takes 1 year, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

How much is the tuition?

Tuition is around A$78,360 total. Fees change yearly — confirm with an advisor.

What are the career outcomes?

Marketing Manager in Australian businesses and agenciesBrand Manager or Product Manager in FMCG, services, or non-profit sectorsDigital Marketing Strategist or Social Media ManagerMarket Research Analyst or Consumer Insights ManagerCorporate Communications or Public Relations Spe...

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