Master's Degree Marketing Full Time

Master of Marketing

at University of Technology Sydney · Sydney, New South Wales

CRICOS course code

098047G

CRICOS provider code

00099F

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

1.5 years

Tuition (whole course)

A$78,360 total

Per year

A$52,240/yr

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The Master of Marketing at the University of Technology Sydney (UTS) is designed for professionals and recent graduates who want to deepen their expertise in marketing and develop advanced capabilities to thrive in modern, data-driven market environments. Spanning 1.5 years of full-time study, this master's degree equips students with both sophisticated theoretical knowledge and practical skills relevant to today’s dynamic business context.

The program structure typically comprises a set of core and elective units of study, with students required to complete a designated number of credit points to graduate. The curriculum covers advanced topics including digital marketing, consumer behaviour, strategic brand management, data analytics, and integrated marketing communications. Students may also undertake a capstone project, where they address real-world marketing challenges or progress into applied research, depending on their career interests. Where opportunities are available, students may participate in industry-based projects or work-integrated learning, taking advantage of UTS’s strong connections with Sydney’s vibrant business community.

Graduates gain advanced analytical, strategic, and creative skills, learning how to interpret data, build compelling campaigns, and make strategic marketing decisions in a global context. The program encourages critical thinking, ethical judgement, and professional communication; ideal for those who aspire to progress within the marketing profession or move into leadership roles.

This degree suits early-career professionals, business graduates, and career changers seeking to specialise in marketing or broaden their existing expertise. Located in Sydney, Australia’s economic and commercial hub, UTS provides exposure to industry networks, fostering collaboration, and professional growth. International students benefit from streamlined recognition through the Australian Qualifications Framework (AQF) and have access to post-study work opportunities under the Temporary Graduate visa (subclass 485), alongside work rights of up to 48 hours per fortnight during studies. Applicants must demonstrate English proficiency, commonly via IELTS Academic 6.0–6.5 overall or equivalent. Always confirm entry requirements and course details on the official UTS website or the CRICOS register.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.

International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

Marketing Manager in corporate or SME sectors
Brand or Product Manager in FMCG, tech, or service industries
Digital Marketing Specialist in advertising agencies or media organisations
Market Research Analyst in consultancy or research firms
Communications Strategist in government, not-for-profits, or the private sector
Business Development Manager for Australian and international companies

Frequently asked questions

How long is the Master of Marketing at University of Technology Sydney?

It typically takes 1.5 years, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

How much is the tuition?

Tuition is around A$78,360 total. Fees change yearly, confirm with an advisor.

What are the career outcomes?

Marketing Manager in corporate or SME sectorsBrand or Product Manager in FMCG, tech, or service industriesDigital Marketing Specialist in advertising agencies or media organisationsMarket Research Analyst in consultancy or research firmsCommunications Strategist in government, no...

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