Master of Marketing – University of Wollongong

Master's Degree Marketing Full Time

Master of Marketing

at University of Wollongong · Wollongong, New South Wales

CRICOS course code

0100315

CRICOS provider code

00102E

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

1.5 years

Tuition (whole course)

A$55,656 total

Per year

A$37,104/yr

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The Master of Marketing at the University of Wollongong provides students with advanced skills and knowledge in marketing theory and practice, tailored for the dynamic Australian business landscape. Over 1.5 years of full-time study, students engage in a curriculum that covers subjects such as consumer behaviour, digital marketing, branding, data-driven decision making, and strategic marketing management. The degree is designed to balance theoretical frameworks with practical application, ensuring graduates can successfully face the challenges of contemporary marketing roles.

The course structure typically includes units of study totalling the required credit points for graduation, guiding students from foundational knowledge to advanced, specialised topics. Students may have opportunities to undertake a capstone project or research component, enabling them to apply their learning to real-world marketing issues. Work-integrated learning or professional placements are often offered, connecting students to Australian industry partners for valuable hands-on experience and networking opportunities.

This programme helps students develop essential skills such as strategic analysis, campaign planning, digital and social media marketing, market research, communication, and leadership. Developed with input from Australian industry professionals, the course equips graduates with the confidence to navigate rapidly evolving marketing environments and meet the needs of employers both within Australia and globally.

The Master of Marketing is suited to recent graduates in business or related fields as well as professionals seeking career advancement or a shift into marketing roles. As a coursework-postgraduate qualification, international applicants must meet English proficiency requirements (IELTS 6.0–6.5 or accepted equivalents). Students on a Student visa have work rights of up to 48 hours per fortnight while studying, and graduates may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream. For precise admission criteria, credit points, and opportunities for practical experience, please consult the official programme page.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.

International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

Marketing Manager in corporate, public sector, or non-profit organisations
Brand Manager for Australian consumer goods and services
Market Research Analyst in consulting firms or large enterprises
Digital Marketing Specialist in agencies or in-house teams
Product Manager for tech startups or established companies
Advertising Account Executive in creative and media agencies
Business Development Manager across diverse Australian industries

Frequently asked questions

How long is the Master of Marketing at University of Wollongong?

It typically takes 1.5 years, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

How much is the tuition?

Tuition is around A$55,656 total. Fees change yearly, confirm with an advisor.

What are the career outcomes?

Marketing Manager in corporate, public sector, or non-profit organisationsBrand Manager for Australian consumer goods and servicesMarket Research Analyst in consulting firms or large enterprisesDigital Marketing Specialist in agencies or in-house teamsProduct Manager for tech sta...

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