Master of Marketing Management

The Master of Marketing Management at the University of Canberra is tailored for those aiming to strengthen their marketing skills and move into senior roles in business or government. Across two years, students explore consumer behaviour, branding, digital marketing, analytics, market research, and strategic planning, with a strong emphasis on practical applications. The curriculum draws on current case studies and industry collaborations that reflect the Australian marketplace, making the content highly relevant to domestic and international students planning a career in Australia.

This degree is structured into semesters, comprising units of study that add up to the required credit points for a master’s qualification within the Australian Qualifications Framework. Students complete core units in areas like marketing communications and strategy, and can select from specialised electives to match their career interests. Many master’s students undertake a capstone project, allowing them to apply their knowledge to a real-world marketing challenge drawn from industry partners. Work-integrated learning is common, including the option to participate in internships or consultancy-based projects with organisations based in Canberra and across Australia.

Through this course, you gain skills in critical thinking, leadership, data analysis, and digital tools required by marketing professionals. You'll learn how marketing operates in different industry sectors, assess the effectiveness of campaigns, and understand the Australian regulatory environment. The course is suited to recent graduates, career changers, or professionals looking to formalise experience with a postgraduate degree. International students should confirm English requirements and application details on the university’s website.

Typical career outcomes include:

• Marketing manager in corporate, government, or non-profit sectors
• Digital marketing strategist
• Brand manager or product manager
• Market research analyst
• Advertising or communications consultant
• Business development manager

Australian employers increasingly seek graduates with formal marketing qualifications. Completing this degree at an Australian public university supports eligibility for the Temporary Graduate visa (subclass 485) post-study work stream. During study, international students may work 48 hours per fortnight, giving valuable exposure to local industry practices.