Bachelor of Marketing Management – University of Canberra

Bachelor's Degree Marketing Full Time

Bachelor of Marketing Management

at University of Canberra · Canberra, Australian Capital Territory

CRICOS course code

073951D

CRICOS provider code

00212K

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

2.5 years

Tuition (whole course)

A$96,900 total

Per year

A$36,513/yr

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The Bachelor of Marketing Management at the University of Canberra prepares students for roles in advertising, digital marketing, sales, and market research. Across 2.5 years of full-time study, students complete a series of units in areas such as consumer behaviour, digital and social media strategy, market analytics, and brand management. This course is structured in units of study, each contributing credit points towards the total needed for graduation, so students get to focus on both core marketing concepts and choose electives to suit their particular interests.

During the degree, students can expect to learn through a mix of lectures, tutorials, practical projects, and case studies. Some units may involve real-life business challenges and work-integrated learning, connecting students with local Canberra organisations to gain professional experience. The degree usually includes a capstone project where students apply their learning to a marketing strategy or campaign.

Graduates develop practical skills in communication, data analysis, project management, critical thinking, and digital literacy, all highly sought after by employers. The course is suited to those keen to work in creative, strategic, or analytical roles within marketing teams, as well as those interested in brand management or launching their own business ventures.

International students should note that English proficiency is required (with IELTS Academic 6.0–6.5 overall typical), but equivalent tests are accepted. While studying, students can work up to 48 hours per fortnight, and graduates may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream to gain further Australian work experience. Students should confirm details on the official page before applying.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.

International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

Marketing coordinator or manager in corporate, government, or non-profit sectors
Advertising or media planner with agencies or in-house teams
Digital marketing specialist (social media, content, SEO/SEM)
Brand manager or product manager
Market research analyst supporting major Australian brands
Sales and business development roles in B2B and B2C industries

Frequently asked questions

How long is the Bachelor of Marketing Management at University of Canberra?

It typically takes 2.5 years, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

How much is the tuition?

Tuition is around A$96,900 total. Fees change yearly, confirm with an advisor.

What are the career outcomes?

Marketing coordinator or manager in corporate, government, or non-profit sectorsAdvertising or media planner with agencies or in-house teamsDigital marketing specialist (social media, content, SEO/SEM)Brand manager or product managerMarket research analyst supporting major Austra...

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