Diploma of Marketing and Communication

The Diploma of Marketing and Communication at TAFE South Australia, offered at the Regency Park campus, is designed to equip students with essential skills and knowledge for a career in contemporary marketing environments. Over the course of one year, students engage in a comprehensive curriculum that encompasses topics such as market research, branding strategies, digital marketing, advertising management, and campaign analysis. The program emphasises both foundational theory and practical application, ensuring graduates can develop, implement, and evaluate marketing and communication strategies in diverse business contexts.

This diploma is structured around a series of units of study, with each unit contributing to a set number of credit points required to complete the qualification according to Australian Vocational Education and Training (VET) standards. Through hands-on projects and case studies, students gain real-world experience, developing workplace-ready skills such as communication, teamwork, and critical thinking. Work-integrated learning is a core focus, and some units may include industry engagement or placement opportunities where students work alongside Australian marketing professionals, enhancing their employability and understanding of the Australian business environment.

The Diploma is well suited to school leavers, professionals seeking a career change, or those wishing to formalise their experience in marketing. It provides a direct pathway to further study, such as an advanced diploma or bachelor’s degree, and is ideal for individuals interested in practical business solutions and creative communication. International students considering this course must demonstrate English language proficiency (IELTS Academic 6.0–6.5 overall or equivalent), and should confirm entry details on the official TAFE SA or CRICOS page. During studies, international students are permitted to work up to 48 hours per fortnight under Australian student visa conditions, gaining valuable local experience and industry connections in the process.

• Marketing Coordinator in Australian corporate, government, and non-profit organisations
• Digital Marketing Assistant within advertising and digital agencies
• Communications Officer in public relations or media departments
• Sales and Promotions Officer within Australian retail and service sectors
• Market Research Assistant in marketing consultancies or research organisations