Master's Degree Marketing Full Time

Master of Marketing (Professional)

at Swinburne University of Technology · Melbourne, Victoria

CRICOS course code

088300E

CRICOS provider code

00111D

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

2 years

Tuition (whole course)

A$88,000 total

Per year

A$44,000/yr

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The Master of Marketing (Professional) at Swinburne University of Technology in Melbourne is a two-year, advanced-degree programme designed to provide students with crucial marketing knowledge and skills relevant to today's dynamic business environment. The course explores areas such as consumer behaviour, integrated marketing communications, digital marketing, marketing strategy, analytics, and brand management. With an emphasis on real-world application, students analyse case studies, participate in practical marketing projects, and work closely with industry partners to resolve current marketing challenges.

Australian master's degrees such as this one are generally structured across semesters, with students completing a number of units of study. These units contribute to a total credit point requirement, ensuring a breadth and depth of learning. The programme may also incorporate a capstone project, where students synthesise their learning in a practical, industry-focused assignment or professional placement, offering vital experience and networking opportunities in the Australian market.

The course is suitable for graduates or professionals who wish to advance or redirect their careers in marketing, as well as those seeking to develop leadership capabilities within the field. Students gain analytical, strategic, and creative skills, preparing them to tackle complex marketing scenarios and manage campaigns across diverse industries.

Swinburne’s industry connections in Melbourne’s vibrant business hub allow students to build valuable networks, and the curriculum is attuned to the needs of Australian and global employers. International students benefit from the opportunity to work up to 48 hours per fortnight while studying, and upon completion, may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream. Applicants should confirm details on the official course page and meet the university’s English proficiency requirements.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.

International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

Marketing Manager in corporate or not-for-profit sectors
Brand Strategist in consulting firms or internal marketing teams
Digital Marketing Specialist for agencies or large enterprises
Market Research Analyst within research and analytics organisations
Communications Manager in public relations or media companies
Business Development Manager in growth-focused Australian industries

Frequently asked questions

How long is the Master of Marketing (Professional) at Swinburne University of Technology?

It typically takes 2 years, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

How much is the tuition?

Tuition is around A$88,000 total. Fees change yearly — confirm with an advisor.

What are the career outcomes?

Marketing Manager in corporate or not-for-profit sectorsBrand Strategist in consulting firms or internal marketing teamsDigital Marketing Specialist for agencies or large enterprisesMarket Research Analyst within research and analytics organisationsCommunications Manager in publi...

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