Bachelor of Business (Marketing) (Applied)

The Bachelor of Business (Marketing) (Applied) at RMIT University in Melbourne blends business theory with real industry experience over four years of study. This applied degree is structured into semesters, with students completing individual units of study that count toward their overall credit points. Across core units, you'll study subjects like market research, consumer behaviour, digital marketing, and strategy, building practical skills valued across Australian businesses.

The applied component includes integrated work experience, often through RMIT's strong ties to Melbourne’s business community. You’ll usually complete a professional placement during your studies, where you can work alongside industry professionals in fields like advertising, brand management, or market analysis. This hands-on placement gives you a practical edge and helps you connect coursework with actual business needs.

Throughout the degree, you will also take part in team projects, presentations, and potentially a final-year capstone subject focused on solving real marketing challenges for industry partners. By the time you graduate, you’ll be confident using digital marketing tools, analysing data for business decisions, and communicating with clients and stakeholders. The course suits those who want both academic knowledge and real-world experience in marketing in the Australian context.

Australian qualifications like this one allow you to apply for the Temporary Graduate visa (subclass 485) post-study work stream, and you can work up to 48 hours per fortnight while enrolled. International students need to meet English language requirements as set by RMIT and the Department of Home Affairs. Confirm credit point details, course structure, and placement specifics on RMIT’s official webpage.

• Marketing coordinator or manager in Australian retail, services, or digital sectors
• Market research analyst for local or multinational companies
• Advertising account executive in agencies or corporate communications
• Brand manager for product and service firms
• Sales and business development roles within Australian industries