Bachelor of Business (Marketing)

RMIT University's Bachelor of Business (Marketing) offers you the chance to study marketing theory and strategies in the heart of Melbourne, surrounded by one of Australia’s major business hubs. Across six semesters over three years, you’ll take core units focusing on market research, consumer behaviour, digital campaigns, and brand management. RMIT structures this course with units of study that each carry credit points counting towards your degree. The program often includes options for professional placement or work-integrated learning, giving you practical experience in the industry.

You’ll learn how to analyse markets, plan campaigns, assess consumer needs, and use marketing analytics, both digital and traditional. Project-based tasks teach you skills in teamwork, communication, and critical analysis. There’s also an opportunity to focus on particular areas within marketing, depending on your interests. Many students select electives from related areas within business to strengthen their knowledge further.

Students at RMIT benefit from close industry links and the university’s connections to Melbourne employers. This ties coursework to the daily reality of Australian business and offers routes into internships or placements, making what you learn directly relevant to the workplace. The bachelor’s degree aligns with AQF Level 7, ensuring it meets national standards for employment or further study, and can be a pathway to a marketing honours year or postgraduate study.

The course is well-suited to school leavers, those looking to shift into business from another field, or anyone interested in understanding how brands connect with different audiences. With work rights of 48 hours per fortnight during studies, and eligibility for the Temporary Graduate visa (subclass 485) after graduation, international students have options to work in the Australian marketing sector. Check the official RMIT and CRICOS pages for full entry and course details.

• Marketing coordinator or marketing officer in private and public sectors
• Digital marketing specialist in advertising or media agencies
• Brand or product manager for consumer brands
• Market research analyst across industry sectors
• Sales and account manager in retail, business services or manufacturing
• Communications or social media manager
• Opportunities in Australian sectors such as retail, finance, health, and technology firms