Diploma of Marketing and Communication

The Diploma of Marketing and Communication is a one-and-a-half-year qualification at Queen Anne English College, part of the Jasmine Education Group. It sits at the diploma level on the Australian Qualifications Framework, which means it's a practical, job-focused course rather than a long academic degree. You'll study core marketing subjects: consumer behaviour, market research, advertising and promotion, digital marketing, public relations, and professional communication. Assessment is usually a mix of assignments, campaigns you build yourself, group projects and presentations, not just exams.

How the course is structured

Australian diplomas are made up of units of study, each carrying credit points. The exact number of units and how they're spread across semesters or trimesters is set by the college, so check the official course page for the current structure. Typically you'll complete a set of core units plus electives, and some diplomas include a capstone-style project where you pull everything together into a real marketing plan or campaign. If the course includes work-integrated learning or an industry placement, that's where you get hands-on experience with an Australian organisation. Confirm the details with the college before you enrol.

English requirements for international applicants are the standard ones: IELTS Academic 6.0–6.5 overall for most undergraduate and coursework postgraduate courses, higher for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the college's own English programmes are accepted as equivalents. The Department of Home Affairs also sets a separate English threshold for the Student visa itself, so you need to meet both.

What you'll gain

You'll learn how to research a market, identify a target audience, write copy that works, plan a campaign across digital and traditional channels, and measure whether it actually did anything. Communication skills are built in: pitching, presenting, writing for different audiences, and working in a team. These are the skills employers ask for in entry-level marketing and communications roles.

Who it suits: school leavers who want a practical qualification without committing to a three-year degree, people already working in admin or customer service who want to move into marketing, and international students looking for an Australian qualification that can lead into further study. On completion you may get credit towards a bachelor degree at some institutions, which can shorten your study. The diploma also opens the door to the Temporary Graduate visa (subclass 485) post-study work stream, depending on your circumstances. While you're studying, your Student visa lets you work up to 48 hours per fortnight. For tuition, intake dates and unit details, check the official CRICOS register and the college's page.

• Marketing assistant or coordinator
• Digital marketing assistant
• Social media coordinator
• Public relations assistant
• Advertising account coordinator
• Communications officer
• Market research assistant
• Events and promotions assistant

These roles turn up in advertising and media agencies, corporate marketing teams, not-for-profits, government communications offices, retail and e-commerce businesses, and freelance or contract work. Australia's marketing and communications industry is broad, and diplomas are a common entry point.