Bachelor of Marketing and Bachelor of Media Communication

The Bachelor of Marketing and Bachelor of Media Communication at Monash University is designed to equip students with comprehensive skills and knowledge in the dynamic fields of marketing and media. Over the course of four years, students will engage in an interdisciplinary curriculum that combines theoretical frameworks and practical applications. This dual degree covers essential areas such as consumer behaviour, digital marketing strategies, brand management, media ethics, and communication theory. Courses are typically structured into semesters, each comprising a variety of units of study that contribute to the overall credit points required for graduation.

Students will also have the opportunity to participate in work-integrated learning experiences, which are integral to the curriculum and prepare them for real-world challenges in marketing and media industries. The program culminates in a capstone project that allows students to apply their learning in a practical context, showcasing their ability to tackle industry-relevant problems. Throughout the course, students will develop critical skills such as strategic thinking, creative problem-solving, effective communication, and teamwork.

This programme is suited for individuals seeking a career in fast-paced environments where marketing and media converge. It caters to aspiring marketers who wish to understand digital landscapes, as well as students looking to communicate effectively in an evolving media landscape. By embracing both marketing principles and media communication techniques, graduates will be well-positioned to adapt to the changing needs of the industry.

• Marketing Manager - working in various sectors including retail, technology, and e-commerce.
• Social Media Strategist - thriving in creative agencies and corporate marketing departments.
• Brand Manager - leading efforts in brand development across consumer goods and services.
• Media Planner - assisting agencies in media buying and planning for advertising campaigns.
• Digital Marketing Specialist - focusing on online engagement strategies in media firms.