Bachelor of Marketing and Bachelor of Arts

Bachelor's Degree Marketing Full Time

Bachelor of Marketing and Bachelor of Arts

at Monash University · Melbourne, Victoria

CRICOS course code

097260M

CRICOS provider code

00008C

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

4 years

Tuition (whole course)

A$244,541 total

Per year

A$61,135/yr

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The Bachelor of Marketing and Bachelor of Arts offered at Monash University is an innovative double degree programme designed to equip students with both practical marketing skills and a robust understanding of the liberal arts. Over four years, students will engage in a comprehensive curriculum that encompasses key marketing concepts, strategic communication, consumer behaviour, and market research, while also exploring various disciplines within the arts, such as sociology, psychology, and cultural studies. This dual approach prepares graduates to think critically and creatively about problems, allowing them to adapt to various roles within the dynamic marketing landscape.

The course structure aligns with the Australian Qualifications Framework (AQF), featuring eight semesters of study and a strong emphasis on hands-on learning experiences. Students complete a series of core units, alongside elective units tailored to their interests within the arts. The programme culminates in a capstone project, where students can apply their knowledge in real-world scenarios. Additionally, work-integrated learning opportunities are embedded throughout the course, providing invaluable industry experience and connections.

Students will gain essential skills in market analysis, strategic planning, digital marketing, and communication. Moreover, the exposure to the arts fosters creativity, critical thinking, and effective teamwork. This programme is suited for those who are passionate about marketing but also wish to develop a broader cultural perspective and versatile skill set applicable in diverse contexts.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.

International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

Marketing Manager in retail and e-commerce
Brand Strategist in advertising agencies
Market Research Analyst in consulting firms
Digital Marketing Specialist in media organisations
Communications Officer in non-profits
Public Relations Consultant in various industries

Graduates may find opportunities in industries such as retail, advertising, public relations, digital media, and market research. Additionally, the programme nurtures skills that are highly valued in both the corporate and creative sectors.

Frequently asked questions

How long is the Bachelor of Marketing and Bachelor of Arts at Monash University?

It typically takes 4 years, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

How much is the tuition?

Tuition is around A$244,541 total. Fees change yearly, confirm with an advisor.

What are the career outcomes?

Marketing Manager in retail and e-commerceBrand Strategist in advertising agenciesMarket Research Analyst in consulting firmsDigital Marketing Specialist in media organisationsCommunications Officer in non-profitsPublic Relations Consultant in various industriesGraduates may find...

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