Bachelor of Marketing

The Bachelor of Marketing at Monash University offers a comprehensive exploration of marketing principles and practices, set within a dynamic and culturally diverse environment. Over the course of three years, students will engage in a curriculum designed to develop their understanding of consumer behaviour, market research, branding, and digital marketing strategies. The programme is structured into semesters, with each unit of study counting towards a total of credit points required for graduation.

Students will benefit from a combination of theoretical knowledge and practical applications, including a capstone project that allows them to work on real-world marketing challenges in collaboration with industry partners. This hands-on experience is complemented by opportunities for work-integrated learning, which may involve professional placements that enable students to apply their skills in a workplace setting, fostering both personal and professional development.

The skills gained from this degree encompass critical thinking, creativity, analytical skills, and the ability to develop effective marketing strategies. It is well-suited for individuals who are passionate about understanding human behaviour and are eager to shape brand narratives in an increasingly digital world. This programme is designed for those looking to launch a career in marketing across various sectors.

• Marketing Manager
• Brand Strategist
• Market Research Analyst
• Digital Marketing Specialist
• Advertising Executive
• Public Relations Officer

Graduates find opportunities in diverse Australian industries such as retail, advertising, technology, and non-profit organisations, with many companies actively seeking marketing professionals to enhance their brand presence.