Diploma of Marketing and Communication

The Diploma of Marketing and Communication at Magill College Sydney is a practical qualification for people who want to work in marketing, advertising, public relations or communications. It runs for 1.5 years and is registered on CRICOS (course code 106490G). You'll study how to plan campaigns, write copy for different audiences, use digital and social media, understand consumer behaviour, and measure whether a campaign actually worked. Assessment is mostly practical, campaign plans, presentations, reports, group projects, rather than long written exams.

Australian diplomas sit at Level 5 on the Australian Qualifications Framework (AQF), below a bachelor degree. They are made up of units of study, each with a set number of credit points. At this level, you complete a defined sequence of core and elective units rather than majoring in a subject. The 1.5-year duration usually means three or four study periods across the year (semesters or trimesters, depending on the college timetable). There is no honours year and no research thesis at diploma level; the final units often pull together what you've learned into a work-related project.

Work-integrated learning is common in Australian marketing diplomas. You may complete a placement or industry project with an agency, a not-for-profit or a small business, and you'll build a portfolio of work you can show employers. The skills you pick up are the ones marketing teams ask for: writing for web and social, basic analytics, campaign coordination, client communication, and working to a brief and a budget.

This course suits school leavers who want a shorter, job-focused qualification before deciding on a degree, career changers moving into marketing or communications, and international students who want an Australian qualification with a practical edge. After graduating, you can pathway into a bachelor degree with credit for your diploma units, subject to the receiving institution's rules. If you're an international student, confirm English entry requirements (IELTS 6.0–6.5 overall is the common standard for courses at this level, or an accepted equivalent), tuition and intake dates on the official CRICOS register and with Magill College Sydney before you apply. A Student visa lets you work up to 48 hours per fortnight while your course is in session, and the Temporary Graduate visa (subclass 485) post-study work stream may be available after you finish, depending on your circumstances.

• Marketing assistant or coordinator
• Digital marketing assistant
• Social media coordinator
• Communications officer
• Public relations assistant
• Advertising account coordinator
• Content or copywriting assistant
• Events and promotions assistant

These roles sit in advertising and media agencies, in-house marketing teams, government and not-for-profit communications units, retail and e-commerce businesses, and professional services firms across Australia.