Bachelor of Digital Marketing

The Bachelor of Digital Marketing at the International Graduate Institute (IGI) is a three-year Australian bachelor degree, so it sits at Level 7 of the Australian Qualifications Framework (AQF). You study full time over three years, usually across two semesters a year, and you graduate with 144 credit points, 24 units of study in total. Most units are worth six credit points. The degree is registered on CRICOS (course code 112716K), which is the official register for courses offered to international students in Australia.

What you actually study

You start with the basics: consumer behaviour, marketing principles, data and analytics, and writing for digital channels. Later units move into search engine optimisation, paid media, social media strategy, content production, email marketing and marketing automation. You also learn how to read a campaign dashboard, test an audience, and report on return on ad spend. Because it is a bachelor degree, you will also take some broader business units, accounting, economics or management, so you understand how marketing fits inside an organisation. Teaching mixes lectures, tutorials and studio-style workshops where you build campaigns in small groups.

How the degree is structured

You complete core units, a set of electives, and a final-year capstone unit. The capstone is a real client project: a team of students works with an Australian business or not-for-profit on a live marketing brief, then pitches the strategy back to the client. IGI also builds in work-integrated learning, a professional placement or industry project unit, because digital marketing is a field where employers expect to see evidence of hands-on work. Placement hours vary, so check the official course page for the current structure. Assessment is a mix of reports, campaign plans, presentations and exams, not one big final test.

Who it suits

This degree suits school leavers who like both creative work and numbers, and also career changers who have already worked in communications, sales, design or small business and want a formal qualification. You do not need to be a coder, but you should be comfortable with spreadsheets and willing to learn analytics tools. If you are an international student, you can work up to 48 hours per fortnight while your course is in session, and after graduating you may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream. English entry is typically IELTS Academic 6.0–6.5 overall for undergraduate courses, with TOEFL iBT, PTE Academic, Cambridge C1 Advanced and IGI's own English programmes accepted as equivalents. Tuition is published on the CRICOS register. Always confirm current entry requirements, unit lists and fees on the official IGI course page before you apply.

• Digital marketing coordinator, running social media, email and content calendars for retail, travel and professional services firms.
• SEO or SEM specialist, managing search campaigns and organic rankings for agencies and in-house marketing teams.
• Social media manager, planning paid and organic social activity for consumer brands, sports clubs and not-for-profits.
• Content producer, writing and editing web copy, video scripts and campaign assets for publishers and creative agencies.
• Marketing analyst, using Google Analytics, CRM data and dashboards to measure campaign performance in banking, e-commerce and telecommunications.
• Email and automation coordinator, building customer journeys and lifecycle campaigns for subscription and SaaS businesses.
• Account coordinator in a digital agency, supporting client campaigns across media, creative and strategy teams.
• E-commerce marketing assistant, managing product listings, promotions and paid traffic for online retailers.

Australian employers in these fields include advertising and media agencies, technology companies, retailers, banks, tourism operators, government departments and not-for-profits. Digital marketing roles exist in every capital city and in many regional centres, and the skills transfer to overseas markets.