Bachelor of Business (Marketing)

This is a three-year bachelor degree in marketing, taught at ICHM in Australia. You'll study core business subjects in your first year, accounting, economics, management, business law, then move into marketing-specific units: consumer behaviour, market research, brand management, digital marketing, integrated marketing communications and marketing strategy. The degree sits at level 7 on the Australian Qualifications Framework, which is the standard bachelor level. That means it's built the same way as other Australian bachelor degrees: full-time study over three years, usually split into two semesters a year, with each unit worth a set number of credit points. You need to pass a certain number of credit points to graduate, and the exact unit list and credit point values are set out in the official course structure. Confirm those details on the official page before you apply.

ICHM is known for its business and hospitality education, and the marketing degree is taught with that industry connection in mind. You'll learn how to research a market, read data, build a campaign, manage a brand and present a marketing plan. Assessment is a mix of exams, reports, group projects and presentations, so you're not just memorising theory, you're practising the work marketers actually do. If the course includes a work placement or industry project, it will be listed in the official structure; where it does, that's your chance to work with a real organisation and put your skills into practice before you graduate. The Australian marketing industry is broad, agencies, tourism, hospitality, retail, tech, not-for-profits, and Sydney and other capital cities have active marketing communities, so placement and networking can open doors.

English requirements for international applicants follow the standard Australian undergraduate pattern: IELTS Academic 6.0–6.5 overall is common, with TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university's own English programmes accepted as equivalents. The Department of Home Affairs sets a separate English threshold for the Student visa itself, so check both. While you study, your visa generally allows you to work up to 48 hours per fortnight during term and unlimited hours during scheduled course breaks. After you finish, the Temporary Graduate visa (subclass 485) post-study work stream may let you stay and work in Australia, depending on your circumstances. Tuition is published on the CRICOS register, look up course code 108395A for the current figure. Always confirm entry requirements, unit details and fees on the official ICHM page or the CRICOS listing before you apply.

This degree suits someone who wants a business qualification with a marketing focus, and who likes the idea of understanding customers, shaping messages and measuring what works. It's a good fit if you're creative but also comfortable with data, and if you want a career that exists in almost every industry. You don't need a marketing background to start, the first year builds your business basics. If you're an international student, check the English and visa requirements early, and make sure the course structure matches what you want to study.

• Marketing coordinator or assistant, agencies, tourism, hospitality, retail, tech and not-for-profits
• Digital marketing specialist, social media, search, email and content roles
• Brand assistant or brand coordinator, consumer goods, hospitality and service brands
• Market research assistant, research agencies, consultancies and in-house insights teams
• Events and promotions coordinator, hospitality, tourism and entertainment
• Sales and business development, a common first step into marketing careers
• Advertising and communications assistant, creative agencies and media organisations