Master of Marketing/Master of International Tourism and Hospitality Management

The Master of Marketing/Master of International Tourism and Hospitality Management at Griffith University combines two in-demand disciplines, offering graduates skills relevant to both marketing roles and the tourism and hospitality industry in Australia and internationally. Students complete coursework across both fields, giving them insight into market research, consumer behaviour, digital marketing, and strategic communications, alongside tourism policy, sustainable management, and hospitality operations.

This double degree is structured over 2 years of full-time study, divided into trimesters. Students enrol in units of study adding up to the required number of credit points for graduation. The course features core and elective units, with options to specialise further according to interests or career goals. There is often the opportunity to undertake a capstone project or research project, helping students bring together their learning with real-world or simulated briefs. Some streams may offer work-integrated learning or industry placement, allowing hands-on experience in Australian marketing agencies, tourism boards, or hospitality businesses.

The curriculum helps students build practical skills, such as campaign management, strategic planning, market analytics, leadership in service environments, and understanding cross-cultural communication. This suits those aiming for leadership, consultancy or creative roles in marketing, or for roles in tourism organisations and hospitality management, especially where employers value dual areas of expertise.

Griffith University’s Brisbane location connects students to one of Australia’s top markets for events, tourism, and marketing, with opportunities to build professional networks. International students can work up to 48 hours per fortnight while studying and may be eligible for the Temporary Graduate visa (subclass 485) after graduation. Applicants need to show English proficiency; confirm entry requirements and possible placements on the official Griffith University page.

• Marketing Manager in tourism or hospitality sectors
• Brand Manager
• Market Analyst
• Tourism Operations Manager
• Hospitality Business Development Manager
• Event and Conference Manager
• Destination Marketing Specialist
• Roles with tourism boards, hotels, resorts, airlines, and marketing consultancies in Australia