Master of Marketing at Griffith University, Brisbane

Master's Degree Marketing Full Time

Master of Marketing

at Griffith University · Brisbane, Queensland

CRICOS course code

082407J

CRICOS provider code

00233E

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

1.5 years

Tuition (whole course)

A$61,500 total

Per year

A$41,000/yr

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The Master of Marketing at Griffith University is set in Brisbane, focusing on advanced concepts and practical skills relevant to today's marketing industry. Students study core topics such as marketing analytics, digital strategy, consumer behaviour, and brand management, alongside electives that allow specialisation in areas like social marketing or international business. This degree is structured over 1.5 years full-time, divided into trimesters. Across this period, students complete a series of units totalling the required credit points, with options often including a capstone project addressing real-world marketing challenges or a supervised research-based thesis.

This course places a strong emphasis on industry relevance. Where applicable, students have opportunities to apply their learning through work-integrated projects or placements in collaboration with local Australian businesses and organisations. Throughout the degree, practical case studies and live briefs from Australian industry partners enhance students' classroom learning with up-to-date applications from the field. This suits those aiming for careers in marketing management, analytics, consulting, or who wish to move into the Australian marketing sector or transition careers.

Students gain skills in strategic thinking, digital marketing, data analysis, campaign management and effective communication. The curriculum is designed with input from industry representatives and reflects the marketing profession within Australia. International students can work up to 48 hours per fortnight during trimester and may be eligible for the Temporary Graduate visa (subclass 485) after completing the degree. Entry requires evidence of English proficiency, such as IELTS or accepted equivalents. Always confirm specific admission criteria and curriculum options on Griffith University’s official website.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.

International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

Marketing Manager in corporate or not-for-profit sectors
Brand Manager for Australian and global brands
Market Research Analyst in consulting firms or industry
Digital Marketing Specialist with agencies or in-house teams
Business Development Manager
Marketing Consultant
Roles in advertising, public relations, or communications in Australian organisations

Frequently asked questions

How long is the Master of Marketing at Griffith University?

It typically takes 1.5 years, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

How much is the tuition?

Tuition is around A$61,500 total. Fees change yearly, confirm with an advisor.

What are the career outcomes?

Marketing Manager in corporate or not-for-profit sectorsBrand Manager for Australian and global brandsMarket Research Analyst in consulting firms or industryDigital Marketing Specialist with agencies or in-house teamsBusiness Development ManagerMarketing ConsultantRoles in advert...

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