Bachelor of Digital Marketing & Analytics – Griffith Univers

Bachelor's Degree Marketing Full Time

Bachelor of Digital Marketing and Analytics

at Griffith University · Brisbane, Queensland

CRICOS course code

120962G

CRICOS provider code

00233E

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

3 years

Tuition (whole course)

A$111,000 total

Per year

A$37,000/yr

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The Bachelor of Digital Marketing and Analytics at Griffith University in Brisbane is built for students interested in how businesses use digital tools to reach customers and make decisions. You will study topics such as social media strategy, online consumer behaviour, web analytics, digital advertising, and search engine optimisation. Courses blend marketing theory with practical skills, helping you interpret digital data and use platforms like Google Analytics, Facebook, and more.

This degree runs over three years full-time, following the Australian bachelor structure. Each year, you will complete units of study, with each unit carrying a set number of credit points contributing towards graduation. Students usually take core units in the early semesters and choose electives in later years to match their interests. The course may offer opportunities for work-integrated learning, where you can work with Australian businesses or not-for-profit organisations on real marketing campaigns or data projects, building valuable local experience.

By graduation, you will know how to design and measure digital marketing campaigns, interpret customer data, and communicate digital strategies clearly. You’ll also build skills in teamwork, project management, and critical thinking, qualities valued by employers in today’s Australian marketing industry. This degree suits anyone who is analytical, enjoys digital technology, and is interested in business or marketing careers.

International students can work up to 48 hours per fortnight during study, and may also be eligible for the Temporary Graduate visa (subclass 485) post-completion, which can help you gain local experience. Always confirm course structure and placement opportunities on the official Griffith University course page.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.

International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

Digital marketing coordinator or manager in Australian companies
Social media strategist for agencies or brands
Digital analyst or marketing insights specialist
Content marketing producer
Marketing consultant in sectors such as retail, education, tourism, and professional services

Frequently asked questions

How long is the Bachelor of Digital Marketing and Analytics at Griffith University?

It typically takes 3 years, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

How much is the tuition?

Tuition is around A$111,000 total. Fees change yearly, confirm with an advisor.

What are the career outcomes?

Digital marketing coordinator or manager in Australian companiesSocial media strategist for agencies or brandsDigital analyst or marketing insights specialistContent marketing producerMarketing consultant in sectors such as retail, education, tourism, and professional services

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