Bachelor of Business (Marketing, Economics and Finance)

The Bachelor of Business (Marketing, Economics and Finance) at Federation University Australia provides students with a multifaceted understanding of business, combining essential disciplines to prepare graduates for diverse roles in both local and global organisations. The curriculum covers the foundations of marketing strategy and communication, economic analysis, and financial management, giving students the ability to interpret consumer trends, analyse economic policy, and manage corporate finances holistically.

This three-year bachelor degree is structured through a series of units of study, each contributing to a defined number of credit points. Students complete core and elective units across marketing, economics, and finance, allowing for a tailored approach to their academic interests. Many Australian business programmes include work-integrated learning components, such as internships or industry projects, enabling practical experience and professional networking. A capstone unit may be included, bringing together acquired knowledge in a real-world scenario or research project.

Graduates will develop key skills in critical thinking, data analysis, marketing campaigns, economic modelling, and financial planning. The course is suited to those seeking a broad business education with the ability to specialise in high-demand areas or pursue further study. Throughout their studies, students benefit from Federation University's strong connections with industry partners and local business networks in Ballarat and beyond, supporting workplace learning and potential employment outcomes.

International students must demonstrate English proficiency, with IELTS Academic and equivalent tests accepted. While studying in Australia, students on a Student visa can work up to 48 hours per fortnight, and those who complete this degree may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream. For precise enrolment details, applicants should refer to the official university and CRICOS course page.

• Marketing Coordinator or Manager in Australian corporate and retail sectors
• Business Analyst or Economist in government agencies and financial institutions
• Financial Consultant or Advisor with local firms or multinational companies
• Market Researcher for branding agencies or research organisations
• Account Executive in advertising, PR, or digital marketing companies