Bachelor of Fashion Marketing (Branding and Communication)

This is a two-year bachelor degree in fashion marketing, with a focus on branding and communication. It's for people who want to work in the fashion business, not necessarily as designers, but as the people who build the brand, tell its story, and connect it to customers. You'll study how fashion labels create an identity, how they speak to audiences through campaigns, social media, and events, and how marketing theory applies to an industry that moves on seasons and trends.

Because it's a two-year degree, it's accelerated compared to the standard three-year Australian bachelor degree. The structure is built around units of study, each with a credit point value. You'll complete a set number of credit points to graduate, usually spread across semesters or trimesters. The course likely includes core units in marketing principles, consumer behaviour, brand management, and fashion communication, plus electives where you can specialise. There may be a capstone project in your final year, a real or simulated brand campaign, and work-integrated learning such as an internship with a fashion label, agency, or retailer. Collarts is based in Melbourne, a city with a strong fashion and creative industries sector, so placements and industry projects are often local.

Skills you'll gain include campaign planning, content creation, social media strategy, market research, and an understanding of how fashion cycles work. You'll learn to write briefs, pitch ideas, and measure whether a campaign actually did anything. The teaching is practical, you'll produce work you can show employers, not just essays. Assessment is likely a mix of projects, presentations, and group work, which mirrors how marketing teams operate.

This degree suits school leavers who are into fashion and media but don't want to be a designer, as well as people already working in retail or communications who want a formal qualification. It's also a good fit if you want to stay close to creative culture while building business skills. English requirements for international applicants are typically IELTS Academic 6.0–6.5 overall for undergraduate courses, with TOEFL iBT, PTE Academic, Cambridge C1 Advanced, and the university's own English programmes accepted as equivalents. The Department of Home Affairs sets a separate English threshold for the Student visa. Tuition is published on the CRICOS register, check the official page for the current amount and confirm all details there.

• Fashion brand coordinator or assistant brand manager, working with labels to keep their identity consistent across campaigns, social media, and retail.
• Social media and content producer, creating posts, reels, and stories for fashion brands, often in-house or at a creative agency.
• Marketing assistant or coordinator, supporting campaign delivery, events, and influencer partnerships for fashion retailers and e-commerce businesses.
• Public relations assistant, managing media relationships, lookbooks, and showroom samples for fashion PR agencies.
• Retail marketing coordinator, working with shopping centres, department stores, or online fashion platforms on promotions and customer engagement.
• Visual merchandiser or brand stylist, translating brand messaging into physical or digital spaces.
• Australian industries that hire: fashion labels (from independent designers to large retailers), creative and advertising agencies, e-commerce platforms, fashion media, and event companies. Melbourne and Sydney have the biggest clusters, but many roles are hybrid or remote.