Advanced Diploma of Marketing and Communication

The Advanced Diploma of Marketing and Communication at the Australis Institute of Technology and Education (AITE) is a one-year qualification for people who want to work in marketing and communications and need practical skills fast. It sits at the diploma level on the Australian Qualifications Framework, which means it is a shorter, hands-on qualification rather than a three-year bachelor degree. You will study the way marketing actually works in Australian organisations: how to research a market, build a marketing plan, run campaigns, write for different audiences, manage social media and digital channels, and measure whether any of it worked. Communication units cover the writing and presentation side, reports, briefs, client pitches and internal messaging, because marketing and communications roles overlap constantly in real workplaces.

The course is delivered over one year. Australian qualifications at this level are usually structured as a set of units of study, each with a credit point value, and you need to complete all required units to graduate. Depending on how AITE timetables the course, you may study in semesters or trimesters, with intakes through the year. Assessment is typically a mix of assignments, campaign plans, presentations and practical projects rather than exams alone. Some units include work-integrated learning, where you apply your skills in a real or simulated workplace project. Check the official course page for the exact unit list, credit points, study periods and intake dates.

You will finish with skills employers ask for: market and competitor research, campaign planning and execution, copywriting for digital and traditional channels, content scheduling, basic analytics, client and stakeholder communication, and teamwork on group projects. The course suits school leavers who want a direct path into marketing rather than a long degree, career changers moving into marketing or communications from another field, and people already working in admin, sales or customer service who want formal recognition of marketing skills. It also gives you a pathway into further study, you may be able to get credit towards a bachelor degree at AITE or another institution, depending on their credit transfer rules.

For international students, this course is registered on CRICOS (course code 111072E), so you can study it on a Student visa. You can work up to 48 hours per fortnight while your course is in session and unlimited hours during scheduled course breaks. After you finish, you may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream, which lets you stay and work in Australia, check the Department of Home Affairs for current requirements. English entry is typically IELTS Academic 6.0–6.5 overall or an accepted equivalent such as TOEFL iBT, PTE Academic or Cambridge C1 Advanced, though the Student visa itself has a separate English threshold set by Home Affairs. Tuition is published on the CRICOS register. Confirm all entry requirements, fees, unit details and intake dates on the official AITE page before you apply.

• Marketing coordinator, planning and tracking campaigns for retail, education, health or not-for-profit organisations.
• Communications officer, writing media releases, internal updates and stakeholder communications for government, community organisations or companies.
• Digital marketing assistant, running social media accounts, scheduling content, monitoring engagement and reporting on results.
• Content creator or copywriter, producing blog posts, EDMs, website copy and social content for agencies or in-house teams.
• Events and promotions assistant, coordinating promotional activities, trade shows and community events.
• Sales and marketing support, working with sales teams on lead generation, CRM data and customer communications.
• Advertising and media assistant, supporting account managers or media buyers in agencies.

Australian industries that hire for these roles include advertising and marketing agencies, retail, tourism and hospitality, property, education providers, healthcare, government departments and not-for-profits. Many graduates start in assistant or coordinator roles and move into specialist positions after a few years.