Advanced Diploma of Digital Marketing

The Advanced Diploma of Digital Marketing is a one-year qualification at Australian College of Business Intelligence, built for people who want to work in marketing across search, social, email, content and paid media. You will study how campaigns are planned and measured, how audiences are segmented, how analytics tools are used to track performance, and how content is produced for different platforms. The course sits at the advanced diploma level on the Australian Qualifications Framework, which means it is practical and job-focused rather than academic in orientation.

How the course is structured

Australian qualifications at this level are usually delivered over two or three study periods across the year, with each unit of study carrying a set number of credit points. You will complete a sequence of core units covering marketing fundamentals, digital channels, data and analytics, and campaign management. Assessment is typically a mix of practical projects, case studies and presentations rather than exams. Some providers build in a capstone unit where you develop a full digital marketing plan for a real or simulated client, and work-integrated learning or an industry project may be part of the course. Confirm the exact unit list, delivery mode and assessment pattern on the official page.

What you will learn

You will learn to build and run digital campaigns from brief to report. That includes setting objectives, choosing channels, writing ad copy and content, managing budgets, reading analytics dashboards, and adjusting campaigns based on data. You will also cover search engine optimisation, social media management, email marketing, and the basics of customer relationship management systems. Group work is common, so you will practise pitching ideas and defending decisions. By the end, you should be able to walk into a marketing team and take on campaign tasks without needing to be taught the tools from scratch.

Who it suits

This course suits school leavers who want a fast route into marketing work, career changers moving from admin, sales or customer service, and small business owners who want to run their own digital marketing. It also works for people already in junior marketing roles who want a formal qualification to back up on-the-job experience. International students should note the English requirement: IELTS Academic 6.0–6.5 overall is the common standard for courses at this level, with TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the college's own English programmes accepted as equivalents. The Department of Home Affairs sets a separate English threshold for the Student visa. While studying, you can work up to 48 hours per fortnight. After graduating, you may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream, which lets you stay and work in Australia. Tuition is published on the CRICOS register under course code 116942A. Check the official page for current fees, intake dates and entry requirements.

• Digital marketing coordinator
• Social media assistant
• Content creator
• SEO assistant
• Email marketing assistant
• Paid media assistant
• Marketing administrator
• Campaign coordinator

These roles sit in advertising agencies, in-house marketing teams, e-commerce businesses, media companies, not-for-profits and government departments across Australia. Many graduates start in assistant or coordinator positions and move into specialist or management roles after a few years.