Advanced Diploma of Digital Marketing

The Advanced Diploma of Digital Marketing is a one-year course for people who want to work in digital marketing and need practical skills they can use on the job. It's taught at the Australian College of Business Intelligence and is registered on CRICOS (course code 0100514), which means it's available to international students. You'll cover the core areas of digital marketing: search engine optimisation, paid search and social advertising, content marketing, email marketing, analytics, and campaign planning. The focus is on doing the work, not just reading about it, so you'll build campaigns, interpret data, and learn the tools that marketing teams use every day.

As an Australian qualification, this advanced diploma sits at the diploma/advanced diploma level of the AQF. It's a shorter, more hands-on pathway than a bachelor degree, which normally takes three years. The course is delivered over one year, and the structure is built around units of study, each with a set number of credit points. You'll complete a sequence of units that build on each other, and there may be a final project or capstone unit where you bring everything together. Assessment is likely to include practical tasks, campaign simulations, and possibly a work placement or industry project, because digital marketing is a field where employers expect to see what you can do, not just what you know. The exact unit list and delivery mode are set by the college, so check the official page for the current structure.

You'll come out with skills in planning and running digital campaigns, measuring performance with analytics, writing for different platforms, and using advertising tools. You'll also get practice in interpreting data and making decisions based on what the numbers tell you. These are the skills that marketing agencies, in-house marketing teams, and small businesses look for when they hire. The course suits people who want to get into digital marketing quickly, career changers who need practical training, and those already working in marketing who want to formalise their skills. It's also a good option if you're not ready to commit to a three-year degree but want a qualification that gets you job-ready.

If you're an international student, you'll need to meet English requirements. The college publishes its English entry standards, and for courses at this level you'll typically need IELTS Academic 6.0–6.5 overall, or an equivalent TOEFL iBT, PTE Academic, or Cambridge C1 Advanced score. The Department of Home Affairs also sets its own English threshold for the Student visa, which is separate from the college's requirement. While you study, your visa allows you to work up to 48 hours per fortnight during term. After you finish, you may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream, which lets you stay and work in Australia. Tuition fees are published on the CRICOS register, so check there for the exact amount. For the most up-to-date details on units, credit points, and entry requirements, always confirm with the official course page.

• Digital marketing coordinator
• Social media assistant
• SEO specialist
• Content marketing assistant
• Email marketing coordinator
• Paid search assistant
• Marketing analyst (entry level)
• Digital campaign assistant

These roles are found in marketing agencies, digital consultancies, e-commerce businesses, and the in-house marketing teams of organisations across retail, finance, education, tourism, and technology. Many graduates start in assistant or coordinator positions and move into specialist or management roles as they gain experience.