Master of Marketing – Adelaide University

Master's Degree Marketing Full Time

Master of Marketing

at Adelaide University · Adelaide, South Australia

CRICOS course code

107748M

CRICOS provider code

00123M

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

2 years

Tuition (whole course)

A$99,800 total

Per year

A$49,900/yr

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The Master of Marketing at Adelaide University covers core areas such as marketing strategy, consumer behaviour, digital marketing, and branding. Through lectures, workshops, and applied projects, students engage with topics relevant to Australia’s business environment and global marketing practice. The course places a strong focus on real-world marketing solutions, guided by academic staff with direct industry links.

Australian master's degrees like this one usually span two years over four semesters of full-time study. Students complete units of study that accumulate credit points, progressing from foundational marketing concepts to advanced topics. Assessment tasks may include case studies, group projects, and presentations. Many students also undertake a capstone project or work-integrated learning opportunity, collaborating with local businesses or not-for-profit organisations on live marketing briefs. This connection between learning and workplace practice helps students build relevant skills and networks.

Throughout the course, students have opportunities to develop skills in market research, data analysis, campaign planning, and stakeholder communication. Digital marketing technologies, ethical issues, and current Australian consumer trends are explored in depth. This degree is a good fit for those aiming to pivot into marketing roles, deepen their existing expertise, or advance towards leadership positions in business development or communications.

International students should review the university's requirements for English proficiency. While studying, students are permitted to work up to 48 hours per fortnight and may be eligible for the Temporary Graduate visa (subclass 485) after graduation, which can support their transition into the Australian workforce. Specific details should always be confirmed on the official university website.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.

International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

Marketing manager in corporate, retail, or not-for-profit sectors
Digital marketing specialist or social media strategist
Market researcher or data analyst
Brand manager
Communications adviser
Business development officer
Product manager in sectors such as consumer goods, technology, or services

Graduates find roles in marketing agencies, large corporations, government, education, and start-ups across Australia.

Frequently asked questions

How long is the Master of Marketing at Adelaide University?

It typically takes 2 years, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

How much is the tuition?

Tuition is around A$99,800 total. Fees change yearly, confirm with an advisor.

What are the career outcomes?

Career outcomesMarketing manager in corporate, retail, or not-for-profit sectorsDigital marketing specialist or social media strategistMarket researcher or data analystBrand managerCommunications adviserBusiness development officerProduct manager in sectors such as consumer goods...

Apply View university