Bachelor of Communication (Media Business) Bachelor of International Studies

The Bachelor of Communication (Media Business) Bachelor of International Studies at the University of Technology Sydney (UTS) is designed for students who want a comprehensive understanding of the business dynamics within the media sector, blended with advanced global perspectives through international studies. This double degree equips students with the critical, analytical, and professional skills needed to thrive in both Australian and international media environments.

Structured over five years of full-time study, the course combines core units from both areas. Students typically complete foundational and advanced communication subjects, focusing on media management, production, marketing, and regulatory frameworks, alongside international relations, language studies, and in-depth exploration of a selected region. Programs are organised in semesters, with each unit of study carrying a set number of credit points required to complete the degree. A capstone project or industry-based assignment allows final-year students to apply learned concepts, and work-integrated learning is encouraged through internships or professional placements, which are highly valued in Australian media and international contexts.

Graduates develop expertise in strategic communication, media and content production, digital platforms, negotiation, cross-cultural competence, and project management. Language proficiency and real-world experience gained through study abroad or international placements form a vital part of the International Studies component, giving graduates the skills to work on global projects or with multinational teams.

This course suits those aspiring to lead, create, or innovate within media businesses, locally or globally, while understanding how international trends and cultural contexts influence communication strategies. UTS’s location in Sydney offers students access to Australia’s vibrant media and creative industries, as well as global organisations and networks. For up-to-date unit options, credit requirements, and placement details, students should confirm them on the official UTS page.

• Media business manager
• Content strategist
• International communications consultant
• Media project coordinator
• Public relations officer
• Digital marketing executive
• Global account manager
• Market analyst for international media organisations

Australian industries recruiting graduates include media agencies, communications consultancies, multinational corporations, government departments, creative start-ups, and international non-profits. Eligible graduates may apply for the Temporary Graduate visa (subclass 485) post-study work stream. Students may work up to 48 hours per fortnight during study.