Bachelor of Communication in Public Relations and Advertising Bachelor of International Studies

The Bachelor of Communication in Public Relations and Advertising, combined with the Bachelor of International Studies at the University of Technology Sydney (UTS), provides students with a dynamic, interdisciplinary education. Over five years of full-time study, students develop advanced communication skills, strategic thinking, and a nuanced understanding of global cultures and contexts. The programme is structured around semesters, with each unit of study contributing to a total number of credit points required to graduate. The combination degree incorporates core subjects in public relations, advertising creativity, campaign management, and international relations, as well as elective units that allow for personal specialisation.

Australian bachelor degrees are typically structured to foster both foundational knowledge and advanced topics in the discipline. In this double degree, students engage in units focusing on media strategy, crisis communication, cross-cultural competence, and foreign language acquisition relevant to their selected international region. A standout feature is the professional placement or work-integrated learning, designed to connect students with real industry experiences in media, communication agencies, or culturally diverse workplaces. The integration of a capstone project or research thesis enables students to demonstrate their acquired knowledge and analytical skills in a practical setting.

Students gain practical skills in content creation, stakeholder management, campaign planning, and intercultural communication. The program is designed for those passionate about media, public affairs, and global citizenship, seeking careers where strategic communication and international understanding intersect. It particularly suits students aspiring to roles that require both PR/advertising expertise and a global outlook, or those interested in working in multicultural environments within Australia or abroad.

UTS’s location in Sydney, a major Australian communications hub, ensures strong industry and research links, offering exposure to both local and international perspectives. Professional placement opportunities are supported by connections with leading agencies and organisations. International students must demonstrate English proficiency, with options like IELTS, TOEFL iBT, PTE Academic, Cambridge C1 Advanced, or the university’s English programs. All students can work up to 48 hours per fortnight while studying, and graduates may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream. For full details and the most up-to-date requirements, visit the official UTS page.

• Public Relations Officer
• Advertising Account Executive
• Media Strategist
• Corporate Communications Specialist
• International Communications Consultant
• Brand Manager in multinational companies
• Government and diplomatic communications roles
• Non-government and advocacy organisation positions
• Marketing roles within Australian and global industries