Bachelor of Communication in Media Business Bachelor of Creative Intelligence and Innovation

The Bachelor of Communication in Media Business Bachelor of Creative Intelligence and Innovation at the University of Technology Sydney is a unique double degree that prepares students for dynamic careers at the intersection of media, business, and creative leadership. Delivered over four years of full-time study in Sydney, this programme develops knowledge across media industries, creative problem-solving, entrepreneurship, and strategic innovation. Students complete core units from both the Communication (Media Business) and Creative Intelligence and Innovation disciplines, learning how media content, platforms, and brands operate and evolve in a digitally-driven economy.

The course is structured into semesters, with progression through foundational, intermediate, and advanced units of study. Students gain credit points for each unit, ensuring the fulfilment of both degrees’ academic requirements. Work-integrated learning is a core feature, with opportunities to engage in industry projects, internships, and real-world collaborations, fostering essential professional and creative skills. A capstone project or major research component enables students to integrate learnings from both areas, applying them to innovative solutions in media or creative business contexts.

Graduates develop a wide array of capabilities, from critical and analytical thinking to communication strategy, entrepreneurship, and project management. They hone collaboration skills by working with peers from diverse disciplines and industry backgrounds. This double degree is well-suited to students passionate about media, innovation, cross-sector leadership, or those aspiring to influence the rapidly transforming creative industries in Australia and globally.

In line with Australian qualification standards, this four-year bachelor’s is positioned under the Australian Qualifications Framework (AQF). International students at UTS in Sydney have access to vibrant industry networks, can work up to 48 hours per fortnight during semester, and may be eligible to apply for the Temporary Graduate visa (subclass 485) to gain post-study work experience. Applicants must demonstrate English proficiency to meet admission requirements. Prospective students should visit the official UTS or CRICOS course page for specific details on credit points, structure, and admission criteria.

• Media strategist in film, television, digital, and publishing industries in Australia
• Innovation manager or creative director in media or communication businesses
• Content entrepreneur or media start-up founder
• Business development specialist in advertising, marketing, or PR agencies
• Project lead across arts, culture, and creative technology sectors
• Consultant for communications, branding, and creative innovation