Bachelor of Communication in Digital and Social Media Bachelor of Creative Intelligence and Innovation

The Bachelor of Communication (Digital and Social Media) combined with the Bachelor of Creative Intelligence and Innovation at the University of Technology Sydney (UTS) uniquely prepares graduates for the evolving media landscape by integrating cutting-edge communication skills with creative problem-solving and interdisciplinary thinking. In this four-year degree, students build expertise in digital media platforms, online content creation, audience engagement, and the critical analysis of social media environments, while also engaging with creative intelligence frameworks to address complex challenges.

The qualification structure typically follows a semester-based system, with each year comprising core and elective units of study amounting to 48 credit points per year. Students gain knowledge in areas such as digital storytelling, platform analytics, content strategy, and innovation methodologies. In later years, students participate in a capstone project that synthesises their skills and knowledge in a real-world setting. There are embedded opportunities for work-integrated learning through internships or professional placements, enabling students to connect with Sydney’s dynamic media and creative industries.

Graduates develop a diverse skill set including digital communication strategy, critical digital literacy, innovation processes, project management, and creative collaboration. The skills acquired are highly sought after across industries impacted by media convergence and digital transformation. This course is suitable for aspiring digital media professionals, content creators, social analysts, and those passionate about using creative approaches to solve real-world problems.

International applicants must evidence English proficiency, with IELTS Academic 6.0–6.5 overall being the standard requirement for undergraduate study. For more information including entry requirements, course content, and professional placement opportunities, consult the official UTS website.

• Social Media Manager in media, government, or non-profit organisations
• Digital Content Strategist in advertising, digital agencies, or corporate communications
• Digital Campaign Coordinator for brands, NGOs, or cultural institutions
• Innovation Consultant in creative and technology-focused sectors
• User Experience (UX) Researcher in technology and media companies
• Communications Specialist for Australian businesses engaged in digital transformation

Graduates are in demand across Australia's communication, marketing, creative, and technology industries. International students may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream, and are permitted to work up to 48 hours per fortnight throughout their studies.