Bachelor of Media (Public Relations and Advertising)/Bachelor of Arts

The Bachelor of Media (Public Relations and Advertising)/Bachelor of Arts at the University of New South Wales empowers students with the skills and knowledge to excel in the evolving fields of media, public relations, and advertising, while offering broad insights from humanities and social sciences. This double degree is structured over four years of full-time study, combining in-depth units from both disciplines. Students typically complete a set of core and elective units from each program, accumulating credit points as prescribed by UNSW's curriculum guidelines.

The Public Relations and Advertising component focuses on practical and theoretical approaches to brand management, media strategy, digital and print advertising, crisis communication, and stakeholder engagement. Students learn to develop campaigns, write persuasive content, and analyse audience behaviour. The Arts component allows students to select from a range of majors such as sociology, history, international relations, or creative writing, building critical thinking, research, and analytical skills. The degree may include opportunities for work-integrated learning or internships with Australian media outlets, PR agencies, or non-profit organisations, offering valuable industry exposure in Sydney’s dynamic creative sector.

Graduates gain strong communication, research, and project management capabilities, enhanced by the ability to think critically and adapt to new trends in media and society. The program suits those aspiring to strategic roles in communications, media, or cultural sectors who seek a broad understanding of social and cultural contexts alongside technical PR and advertising proficiency.

International applicants need to demonstrate English proficiency, with recognised tests or pathway programmes accepted. As at all Australian institutions, students can expect a semester-based timeline and should confirm tuition and course structure on the official CRICOS page. Eligible graduates may apply for post-study work rights via the Temporary Graduate visa (subclass 485), and all international students have work rights of up to 48 hours per fortnight during study.

• Public Relations Consultant in corporate, government, or non-profit sectors
• Advertising Account Manager at agencies and in-house marketing teams
• Media Strategist or Communications Specialist within Australian media organisations
• Content Creator or Social Media Manager for digital platforms
• Policy Advisor or Research Officer in cultural and governmental bodies
• Event Coordinator in entertainment, community, or corporate environments