UNSW Bachelor of Commerce/Media in PR & Advertising
US University of New South Wales logo
Bachelor's Degree Business & Management Full Time

Bachelor of Commerce/Bachelor of Media in Public Relations and Advertising

at University of New South Wales · Sydney, New South Wales

CRICOS course code

077870F

CRICOS provider code

00098G

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

4.5 years

Tuition (whole course)

A$218,500 total

Per year

A$50,274/yr

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The Bachelor of Commerce/Bachelor of Media in Public Relations and Advertising at UNSW Sydney is a dual degree designed to provide students with a comprehensive foundation in business principles alongside specialised expertise in media strategy, public relations, and advertising. Offered over 4.5 years of full-time study, this program blends core knowledge from both business and communication disciplines, preparing graduates to excel in the fast-paced world of media and commerce.

The course structure follows the Australian undergraduate norm, allowing students to undertake a series of units of study in both faculties. Each unit is assigned a specific number of credit points, accumulating towards the total required for graduation. The curriculum encompasses both foundational classes in areas such as accounting, economics, management, and marketing, as well as in-depth studies in media ethics, communication planning, digital strategy, and campaign management. In senior years, students typically undertake a capstone project or undertake work-integrated learning opportunities, gaining practical experience with real-world organisations and agencies within Sydney’s vibrant business and media sectors.

Throughout the program, students gain a diverse skill set, including critical thinking, analytical reasoning, strategic communication, and creative problem-solving. The blend of commerce and media units allows students to develop adaptability and cross-disciplinary expertise highly valued by employers. The degree also fosters abilities in teamwork, negotiation, media production, stakeholder engagement, and strategic planning, equipping graduates to lead in dynamic environments.

This program suits those who are interested in both business leadership and the creative industries, ideal for students wishing to build careers that traverse corporate, media, and communications roles. With strong industry links available through UNSW’s networks in Sydney, students can connect with leading employers, build professional portfolios, and enhance their employability in Australia's competitive marketplace. Students on student visas may work up to 48 hours per fortnight during semester and may become eligible to apply for post-study work rights through the Temporary Graduate visa (subclass 485). Applicants are required to demonstrate English proficiency; details should be confirmed on the university’s official website.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.
International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

  • Public Relations Officer
  • Advertising Account Executive
  • Media Strategist
  • Corporate Communications Coordinator
  • Marketing and Brand Manager
  • Content Creator
  • Digital Campaign Manager
  • Strategic Planner in creative agencies
  • Business Consultant within marketing and communication divisions
  • Opportunities within Australia's corporate sector, government, and not-for-profit organisations

Frequently asked questions

How long is the Bachelor of Commerce/Bachelor of Media in Public Relations and Advertising at University of New South Wales?

It typically takes 4.5 years, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

How much is the tuition?

Tuition is around A$218,500 total. Fees change yearly, confirm with an advisor.

What are the career outcomes?

Public Relations OfficerAdvertising Account ExecutiveMedia StrategistCorporate Communications CoordinatorMarketing and Brand ManagerContent CreatorDigital Campaign ManagerStrategic Planner in creative agenciesBusiness Consultant within marketing and communication divisionsOpportu...

Guides for this subject and the application

All guides →

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