Bachelor of Business/Bachelor of Communication and Media

The Bachelor of Business/Bachelor of Communication and Media at the University of Canberra is a four-year double degree that blends the practical skills of business with the creative and analytical abilities of communication and media studies. Students enrol in a series of units from both disciplines, earning credit points toward graduation. The course structure typically involves studying core business areas like management, marketing, and entrepreneurship, alongside communication theory, media production, public relations, and digital storytelling.

Units are organised across eight semesters, allowing students to explore disciplinary intersections such as corporate communication, media management, and digital marketing. A capstone project or internship is usually part of the final year, often arranged with Canberra-based companies, government departments, or media organisations. This hands-on component gives students the chance to put theory into practice and build professional networks.

The curriculum develops analytical thinking, business acumen, creativity, and effective communication skills. Students learn to communicate complex information clearly, manage projects, and engage with diverse audiences across platforms. The degree suits those interested in pursuing roles where business and communication overlap, such as campaign management, media liaison, and content strategy.

International students must evidence English proficiency (IELTS 6.0 or 6.5 overall is common). Work rights for student visa holders include up to 48 hours per fortnight during study periods, and graduates may be eligible for the Temporary Graduate visa (subclass 485) to gain experience in Australia. For details on accreditation or specific English requirements, check the official university page.

• Marketing coordinator or manager in business, agencies, or government
• Corporate communications officer
• Public relations specialist
• Media advisor for public or private sector
• Social media strategist
• Content creator or digital content manager
• Project or campaign manager in consulting, nonprofit, or startups

These roles are in demand in Australia's business, government, creative industries, and media sectors.