Master of Advertising

The Master of Advertising at RMIT University is focused on developing practical and creative skills in advertising, along with strategic thinking and knowledge of industry trends. Students study in Melbourne, a key centre for Australia’s advertising industry, working with concepts in campaign development, branding, digital media, consumer behaviour, and media planning. The course often incorporates opportunities to work on real briefs for Australian clients, providing hands-on agency experience.

This degree is structured around semesters, with students completing units of study carrying credit points towards the overall qualification. Classes cover both core knowledge, like advertising strategy, creative processes, and media buying, and practice-based workshops. Electives let students deepen their skills in digital advertising, copywriting, or campaign analytics. In their final phase, students may undertake a capstone project, drawing together their learning in a research assignment or professional advertising campaign that responds to an actual client or problem in the industry.

Strong industry links in Melbourne mean students can gain practical experience through work-integrated learning, such as placements or industry projects. These connections also help students to build professional networks. Work rights of up to 48 hours per fortnight are available during study, and international graduates may be eligible for post-study work through the Temporary Graduate visa (subclass 485), subject to government criteria.

The degree suits those looking to enter or progress in advertising and related fields. It’s suitable for graduates of media, communication, or related disciplines, as well as professionals seeking skill upgrades or a career change. Students build creative skills, strategic planning expertise, knowledge of digital tools, and an understanding of the Australian advertising landscape. Always check the official RMIT page for admission requirements and course structure updates.

• Advertising Account Manager at agencies or brand teams
• Media Planner with media or digital agencies
• Creative roles such as Copywriter or Art Director
• Brand Strategist for Australian and international brands
• Digital Campaign Manager in social, search or programmatic advertising
• Market Researcher for advertising, media or consulting firms
• Roles in Australian advertising agencies, media organisations, and marketing departments across industries including retail, technology, government, and non-profits