Bachelor of Communication (Professional Communication)

The Bachelor of Communication (Professional Communication) at RMIT University provides a comprehensive exploration of core concepts and practical skills in communication, media, and public relations within an Australian and global context. Delivered in Melbourne, this public higher education degree prepares students to thrive in a rapidly evolving media landscape by focusing on areas such as public relations, journalism, media production, advertising, and digital communication. The course emphasises industry-relevant skills, including effective storytelling, campaign design, media management, and strategic communication, drawing on partnerships with leading Australian industry organisations.

Structured over 2.5 years, the programme consists of a series of units of study, each contributing to an allocated number of credit points. Students progress through foundational subjects before advancing to more specialised electives, often culminating in a capstone project or professional placement. Work-integrated learning is a central feature, offering real-world experience with Australian media, communication, and corporate organisations. This fosters industry connections and practical capability highly valued by employers.

Graduates emerge equipped with advanced written, verbal, and digital communication skills, along with critical thinking, problem solving, collaborative teamwork, and creative project management. The course is suited to individuals seeking careers in media, public relations, corporate communications, or creative industries, and is ideal for those wanting to contribute meaningfully to contemporary issues in local and international contexts.

International students are required to demonstrate English proficiency, typically through IELTS Academic 6.0–6.5 or an accepted equivalent. Students can also work up to 48 hours per fortnight during studies and may be eligible for post-study work rights under the Temporary Graduate visa (subclass 485). Interested applicants should visit the official RMIT or CRICOS pages for full admission criteria and course details.

• Public Relations Officer in corporate or agency settings
• Media and Communications Adviser for government, nonprofits, or private sector
• Digital Content Producer for media or marketing firms
• Journalist or media contributor in print, broadcast, or online platforms
• Advertising Account Coordinator in creative agencies
• Corporate Communications Specialist across Australian industries
• Social Media Strategist for brands, organisations, and influencers