Bachelor of Business/ Bachelor of Media and Communication

The Bachelor of Business/Bachelor of Media and Communication at Queensland University of Technology (QUT) is a four-year double degree that mixes practical business know-how with a focus on media industries. Students select a major in business, common options include marketing, management, or accountancy, and pair this with deep studies in media and communication, such as journalism, advertising, public relations, or digital media. This combination means graduates understand both the commercial and content sides of organisations.

Australian bachelor's degrees typically take three years, but double degrees like this are structured over four, with students completing core units from each area and choosing electives suited to their career goals. At QUT, you accumulate credit points through units of study; many students can tailor their learning with placements or real-world projects. Work-integrated learning is a strong feature, and it's not unusual for students to intern at Brisbane-based firms, advertising agencies, PR companies, or media outlets during their studies, building up both skills and professional contacts.

Across eight semesters, you learn to analyse markets, manage projects, plan communication campaigns, write for different formats, and use digital tools. The business component teaches strategic decision-making, financial skills, and organisational behaviour, while the media component covers everything from media law to audience insights. Many streams include a capstone project in the final year where students tackle real industry challenges.

This course suits those who are interested in how businesses use media to connect with people, promote brands, or share stories. If you want a career where both communication and business strategy count, this mix is in demand across Australia, especially in the growing digital economy. International students should check English and admission requirements. While studying in Australia, students can work up to 48 hours per fortnight, and many graduates are eligible to apply for a Temporary Graduate visa (subclass 485) after finishing their degree. Always confirm details on the official page.

• Marketing and communication specialist in corporate, government, or non-profit sectors
• Media adviser or public relations consultant for agencies or in-house teams
• Brand manager or digital marketing coordinator
• Content creator, producer, or social media manager
• Business development roles in publishing, advertising, and entertainment companies
• Account, sales, or client manager roles at media agencies and consultancies
• Corporate communications and internal communications roles in major Australian firms