Bachelor of Business and Marketing - Monash University

Bachelor's Degree Business Administration (MBA) Full Time

Bachelor of Business and Bachelor of Marketing

at Monash University · Melbourne, Victoria

CRICOS course code

086379J

CRICOS provider code

00008C

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

4 years

Tuition (whole course)

A$244,541 total

Per year

A$61,135/yr

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The Bachelor of Business and Bachelor of Marketing programme at Monash University is designed to provide students with a comprehensive understanding of the business world, particularly in the dynamic field of marketing. This four-year course consists of a combination of core business modules and specialised marketing units that equip students with the necessary skills to thrive in various business environments. Throughout the programme, students learn about market research, consumer behaviour, branding, and digital marketing strategies that are crucial in today’s marketplace.

Structured over eight semesters, the course includes a combination of theoretical coursework and practical applications, requiring students to engage in a capstone project that synthesises their learning in real-world scenarios. Work-integrated learning opportunities and professional placements are integral, allowing students to gain direct experience in the field and make valuable industry connections.

The skills developed during this programme include strategic thinking, analytical abilities, and effective communication. Students will also master the art of crafting marketing strategies that resonate with target audiences. This course is well-suited for individuals who are creative, passionate about business, and interested in influencing consumer behaviour through innovative marketing techniques.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.

International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

Marketing Manager in retail businesses
Brand Strategist for advertising agencies
Market Research Analyst in consultancy firms
Digital Marketing Specialist in tech companies
Business Development Officer in corporate environments

Frequently asked questions

How long is the Bachelor of Business and Bachelor of Marketing at Monash University?

It typically takes 4 years, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

How much is the tuition?

Tuition is around A$244,541 total. Fees change yearly, confirm with an advisor.

What are the career outcomes?

Marketing Manager in retail businessesBrand Strategist for advertising agenciesMarket Research Analyst in consultancy firmsDigital Marketing Specialist in tech companiesBusiness Development Officer in corporate environments

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