Master of Marketing Communications

The Master of Marketing Communications at the University of Melbourne is an advanced two-year programme designed to prepare graduates for professional roles at the intersection of marketing and communication. The course integrates theoretical foundations with practical skills, enabling students to devise, implement, and evaluate comprehensive marketing communications strategies across various platforms and audiences—in both Australian and global contexts.

Structured over four semesters, students will undertake a sequence of units of study to earn the required credit points for graduation. Coursework typically covers core subjects in marketing strategy, brand management, digital communication, consumer behaviour, corporate communication, and media planning. The curriculum places a strong emphasis on analytical and creative problem-solving, as well as the development of critical skills in content creation, strategic thinking, and stakeholder engagement.

Students benefit from the University's strong industry partnerships within Melbourne and across Australia’s dynamic communications and marketing sectors. Work-integrated learning is a key feature of the course, offering networking opportunities and real-world experience through placements, industry-led case studies, or collaborative projects. The programme culminates in a capstone project or research thesis, challenging students to apply their expertise to realistic industry scenarios.

This degree is ideal for aspiring communication professionals, marketing strategists, brand managers, and those looking to advance their careers or transition into the marketing communications field. Graduates gain a comprehensive skillset, making them highly employable in both traditional and digital media environments. International students should note the University’s English language requirements, and can work up to 48 hours per fortnight during semester. Upon completion, the course also supports eligibility for the Temporary Graduate visa (subclass 485) post-study work stream. For specific admission criteria and course structure, refer to the official University page.

• Marketing Communications Manager
• Brand Manager
• Digital Marketing Specialist
• Corporate Communications Advisor
• Media Relations Officer
• Public Relations Consultant
• Content Strategist
• Campaign Analyst
• Communications Director

Graduates find roles in sectors including advertising, public relations, corporate communications, digital media, government, not-for-profit, and consultancy, across Australia's diversified marketing and media industries.