Master of Commerce (Marketing)

The Master of Commerce (Marketing) at the University of Melbourne is a comprehensive two-year master's degree designed to develop advanced marketing expertise and strategic business acumen. Delivered by a leading public institution in the heart of Melbourne, this program offers a robust blend of theoretical knowledge and practical application tailored for the dynamic marketing sector. Students typically progress through structured semesters, undertaking a series of core and elective units of study that collectively amount to the required credit points for graduation.

The curriculum covers essential areas such as marketing strategy, consumer behaviour, digital marketing, and market research, equipping students with analytical and decision-making skills relevant to modern business contexts. Emphasis is placed on integrating academic insights with real-world marketing challenges, ensuring graduates are workplace-ready. The program often incorporates a capstone project, allowing students to synthesise their learning through practical case studies or industry-linked projects. Work-integrated learning opportunities may be available, fostering strong connections with the Melbourne business community and beyond.

This degree is well-suited to those aspiring to build or advance a career in marketing, whether transitioning from another discipline or seeking to deepen existing expertise. Students engage with diverse peers and benefit from Melbourne’s vibrant commercial scene, gaining valuable perspectives on both Australian and global marketing practices. Entry requirements include evidence of English proficiency (such as an IELTS Academic score between 6.0 and 6.5 overall), ensuring all students can engage fully with course material and collaborative learning.

International students are eligible for the Temporary Graduate visa (subclass 485) post-study work stream upon completion, and may work up to 48 hours per fortnight while studying. Prospective applicants are encouraged to confirm specific unit offerings, work placement options, and application requirements on the official university website.

• Marketing Manager in Australian corporations and start-ups
• Brand Strategist for local and multinational brands
• Market Research Analyst in consultancy and research firms
• Digital Marketing Specialist in agencies and technology companies
• Product Manager in fast-moving consumer goods (FMCG) and retail sectors
• Business Development Manager in diverse Australian industries