Master of Combined Studies in Marketing / International Business

The Master of Combined Studies in Marketing and International Business at Macquarie University offers a comprehensive curriculum that integrates the principles of marketing with the complexities of international trade and business operations. This programme is designed to provide students with a robust understanding of global markets, consumer behaviour, and marketing strategies whilst equipping them with the skills necessary for effective business operation in diverse international settings.

Structured over 2.5 years, the course is aligned with the Australian Qualifications Framework and comprises multiple units of study, each contributing credit points towards the overall degree. Students will engage in both theoretical learning and practical applications, culminating in a capstone project or research thesis that showcases their knowledge and skills in a real-world context. The programme also includes opportunities for work-integrated learning or professional placements, allowing students to gain invaluable industry experience while completing their studies.

Throughout the course, participants will develop essential skills such as analytical thinking, strategic planning, cross-cultural communication, and market research methodologies. This makes the programme ideal for individuals who are aspiring to take on leadership roles in the ever-evolving fields of marketing and international business. The blend of academic rigor and practical experience is suited for those looking to advance their careers or pivot into new areas within the business landscape.

• Marketing Manager
• International Business Consultant
• Brand Strategist
• Market Research Analyst
• Export Manager

Graduates from this programme can find opportunities in various Australian industries, particularly in marketing firms, multinational corporations, export businesses, and consultancy organisations, as Australia continues to expand its global trade relationships.