Bachelor of Communication (Public Relations)

The Bachelor of Communication (Public Relations) at Deakin University offers a comprehensive education in the principles and practices of public relations within the Australian and global context. Students will learn to develop, implement, and evaluate communication strategies that effectively engage stakeholders and manage an organisation's reputation. The curriculum covers key areas such as media relations, corporate communications, crisis communication, campaign planning, and digital media, providing hands-on experience in writing, event management, teamwork, and client liaison.

This three-year degree is structured around academic semesters, with content delivered via a series of units of study, each contributing credit points toward the qualification. Students will accrue the necessary credit points through core units and electives, allowing for specialisation according to career interests. The programme also features project-based learning and case studies, and may provide opportunities for work-integrated learning or professional placements to build industry connections and confidence in real-world settings.

Graduates will gain vital skills including strategic thinking, media writing, digital content creation, public speaking, stakeholder engagement, and ethical decision-making. Students develop practical expertise by managing real or simulated public relations campaigns, and benefit from Deakin’s industry links in Melbourne, Australia’s media and business hub. The course is ideal for aspiring communication professionals who are creative, organised, and eager to shape public conversations and corporate reputations.

Australian study offers international students access to work rights of up to 48 hours per fortnight while enrolled, and graduates may be eligible for post-study work via the Temporary Graduate visa (subclass 485). Applicants should consult the official programme page for detailed unit choices, credit structure, and placement opportunities.

• Public Relations Officer
• Communications Adviser
• Media Liaison
• Corporate Affairs Coordinator
• Event Coordinator
• Social Media Manager
• Internal Communications Specialist
• PR roles in government, non-profit, and business sectors across Australia