Bachelor of Applied Business (Fashion Marketing)

This is a two-year accelerated bachelor's degree in fashion marketing, taught at Collarts in Australia. It's built for people who want to work in the business side of fashion, the part that decides what gets made, how it's priced, how it's promoted and where it's sold. You'll study consumer behaviour, brand management, retail and digital marketing, buying and merchandising, and the economics of the fashion cycle. Because it's applied, you'll spend time on real briefs and industry projects rather than just theory.

Australian bachelor's degrees normally run three years full-time and sit at Level 7 of the Australian Qualifications Framework. This one is compressed into two years, which means a heavier study load across each semester. You'll complete units of study worth credit points, typically eight units a year, and the final year usually includes a capstone or industry placement unit where you apply what you've learned to an actual fashion business or campaign. Assessment is a mix of reports, presentations, portfolios and group projects. Work-integrated learning is standard in this field, so expect to spend time with fashion labels, retailers, agencies or event organisers as part of your degree.

You'll come out knowing how to build a brand, plan a season, read sales data, run a social media campaign and pitch to buyers. You'll also learn the software and platforms the industry uses daily. The course suits school leavers who are into fashion but want a business career rather than a design one, and career changers who already work in retail, marketing or events and want a formal qualification. It's also a good fit if you want to finish faster than a standard three-year degree.

International students need to meet English requirements, typically IELTS Academic 6.0–6.5 overall for undergraduate study, or an accepted equivalent like TOEFL iBT, PTE Academic or Cambridge C1 Advanced. The Student visa has its own separate English threshold set by the Department of Home Affairs. While studying, you can work up to 48 hours per fortnight. After graduating, you may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream, which lets you stay and work in Australia. Tuition is published on the CRICOS register under course code 096728K. Check the official Collarts page and CRICOS for current fees, intakes and English requirements.

• Fashion marketing coordinator, working with labels, retailers and agencies on campaigns, content and promotions.
• Brand assistant or brand manager, managing how a fashion brand looks, sounds and connects with customers.
• Digital marketing specialist, running social media, email, influencer and paid search activity for fashion businesses.
• Retail buyer or merchandise planner, deciding what stock to buy, in what quantities, and at what price.
• Visual merchandiser, planning how products are displayed in stores and online to drive sales.
• PR and events coordinator, organising launches, runway shows and media relationships for fashion brands.
• E-commerce coordinator, managing online stores, product listings and conversion for fashion retailers.

Australian employers in these roles include fashion labels, department stores, online retailers, marketing and PR agencies, and event companies. The skills also transfer to broader marketing and business roles in other industries.