Diploma of Social Media Marketing with Artificial Intelligence

The Diploma of Social Media Marketing with Artificial Intelligence is a one-year qualification at diploma level, delivered by Australian Pacific College, Southern Cross High School, English Unlimited Sydney and English Unlimited Melbourne. It sits in the mass communication field and is registered on CRICOS under course code 120219E. The course blends the craft of social media marketing, content planning, community management, campaign delivery, analytics and reporting, with the use of artificial intelligence tools that are now part of everyday marketing work. You look at how AI can help with content generation, audience targeting, scheduling, sentiment analysis and performance measurement, and where human judgement still has to lead.

How the qualification is structured

Diplomas in Australia are typically made up of units of study, each carrying credit points. A full-time diploma usually runs across two or three study periods, semesters or trimesters depending on the provider, and this one is completed over one year. You accumulate credit points as you pass each unit, and the credit can count towards further study at a higher level if you choose to continue. Assessment is generally a mix of practical tasks, projects, presentations and written work rather than exams alone, which suits a field where the output is campaigns and content.

What you actually study

Expect to work on social media strategy, content creation, paid and organic campaigns, copywriting, community engagement and measurement. The AI component brings in tools for generating and editing content, analysing audience data, automating scheduling and reporting, and testing campaign performance. You will build a portfolio of work you can show employers, campaign plans, content calendars, analytics reports and creative assets. Because the course is delivered by providers in Sydney and Melbourne, you are studying in two of Australia's largest media and marketing markets, where agencies, brands and startups all hire social media staff.

Skills, English requirements and who it suits

International applicants need to evidence English proficiency. The common standard for undergraduate and coursework postgraduate study is IELTS Academic 6.0–6.5 overall, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the provider's own English programmes are accepted as equivalents. The Department of Home Affairs also sets a separate English threshold for the Student visa itself, so check both. This diploma suits school leavers, career changers and people already working in marketing or communications who want formal training in social media and AI tools. While you study, a Student visa generally allows work of up to 48 hours per fortnight, and after graduating you may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream. Confirm current details, tuition and entry requirements on the official CRICOS page and with the provider before you apply.

• Social media coordinator or specialist
• Content creator or copywriter
• Digital marketing assistant
• Community manager
• Campaign coordinator
• Marketing assistant in agencies, retail, hospitality, education, health or government
• Freelance social media consultant for small businesses

Australian employers in these roles include advertising and digital agencies, in-house marketing teams, e-commerce businesses, media organisations, not-for-profits and government communications units.