Master's Degree International Business Full Time

International Master of Business Administration (Advertising and Brand Management)

at Adelaide University · Adelaide, South Australia

CRICOS course code

097175G

CRICOS provider code

00121B

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

2 years

Tuition (whole course)

A$84,000 total

Per year

A$40,822/yr

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The International Master of Business Administration (Advertising and Brand Management) at Adelaide University is designed for those seeking advanced expertise in advertising, branding, and global business management. Delivered over two years, the programme develops capabilities in strategic brand communication, integrated advertising campaigns, and the leadership of marketing initiatives on an international scale.

Structured in line with Australian master’s degree norms, students complete a series of units of study spread across semesters, accumulating the required credit points for graduation. The course provides both theoretical foundations and practical skills through core and elective units, focusing on international business contexts. Students typically engage in a capstone project, which may involve real-world case studies, client-based projects, or research components relevant to advertising and brand management.

This programme emphasises critical thinking, creative problem-solving, and cross-cultural awareness, all vital for managing and growing brands in global markets. Practical, skills-based learning is central to the course, and may include opportunities for work-integrated learning or industry engagement, preparing graduates to work collaboratively in diverse environments and stay agile amid evolving industry trends.

It suits early-career professionals and graduates aiming to transition into advertising, brand strategy, and broader marketing leadership roles, especially those wishing to leverage Australia’s global business connections. International students benefit from post-study work rights under the Temporary Graduate visa (subclass 485) and part-time work rights of 48 hours per fortnight during study, supporting career development in Australia’s vibrant business and creative sectors. Please confirm course details with Adelaide University’s official sources, as curriculum and structure may evolve.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.

International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

Advertising manager in creative agencies or corporate marketing departments
Brand manager for consumer goods, technology, or service industries
Account director or strategist roles within advertising agencies
Market communications specialist in multinational organisations
Product or campaign lead in retail, media, or digital marketing firms
Consultant in branding and business development across Australian industry sectors

Frequently asked questions

How long is the International Master of Business Administration (Advertising and Brand Management) at Adelaide University?

It typically takes 2 years, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

How much is the tuition?

Tuition is around A$84,000 total. Fees change yearly, confirm with an advisor.

What are the career outcomes?

Advertising manager in creative agencies or corporate marketing departmentsBrand manager for consumer goods, technology, or service industriesAccount director or strategist roles within advertising agenciesMarket communications specialist in multinational organisationsProduct or...

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