Bachelor of Business (Tourism and Event Management)

The Bachelor of Business (Tourism and Event Management) at Adelaide University offers students a comprehensive foundation in the fast-growing tourism and event sectors. Delivered over three years of full-time study, this program is structured into semesters, with students progressing through a core suite of business fundamentals, such as marketing, management, finance and strategic planning, before specialising in tourism and event management. Enrolment involves completing a set of units of study, each carrying specific credit points, ensuring a balanced and robust academic experience.

Students develop professional skills in event design, visitor experience management, tourism operations and sustainable practices, combined with key capabilities in communication, critical thinking, and digital literacy. The curriculum is tailored to address relevant challenges and opportunities within Australia's vibrant tourism and events industry, with learning that often incorporates case studies reflecting local and international contexts. Many degrees like this in Australia offer opportunities for work-integrated learning or industry projects, which may include internships, industry placements or simulated business cases, preparing graduates for real-world demands.

This program is suited to students who are passionate about travel, hospitality, and large-scale events, and who seek to build a career using creativity, organisational skills, and business acumen. Adelaide's dynamic events calendar and South Australia's growing tourism sector provide a rich backdrop for practice-based learning, networking and industry engagement. Students from diverse backgrounds, including school-leavers and mature learners, as well as international students meeting the university's English proficiency requirements, will benefit from both academic and practical approaches embedded in the degree.
Graduates also remain eligible for the Temporary Graduate visa (subclass 485) post-study work stream, while all students on a student visa may work up to 48 hours per fortnight alongside their studies, supporting practical experience acquisition.

Course requirements, unit selection, and opportunities for placement or capstone projects may evolve, so applicants should confirm details on the official Adelaide University page linked via the CRICOS register.

• Event Coordinator or Event Manager in conferences, exhibitions, and festivals
• Tourism Officer or Tourism Development Manager for local, state or national agencies
• Venue Manager in hotels, convention centres, or entertainment sites
• Marketing and Communications Officer in travel and tourism enterprises
• Business Development Executive for tourism operators or travel agencies
• Destination Marketing Specialist for regional or international tourism bodies
• Roles in hotels, airlines, cruise lines, and attractions across Australia's tourism and events industries